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About the MJP Slogan

"We have made the claim that modernism began in the magazines. We know, of course, that it began in other places as well, including lecture halls, opera houses, art galleries, and even books, but magazines were so central to modernism that it is hard to imagine this movement in literature and the arts without them. It is hard because modernism was a self-conscious movement, in which works of art and literature appeared together with manifestos and critical exegeses. Modernism can almost be defined as those visual and verbal texts that need manifestos and exegeses. And this is especially true of those modes of modernism often called 'high'—which embraced visual abstraction and verbal complexity. The magazines provided a cultural space where these challenging new modes of literature and visual art could appear side by side with other, less extreme modernist modes of expression, and where artists, impresarios, critics, and philosophers could address one another directly, with a segment of the public listening in on those conversations about what kind of visual, verbal, and musical works were best suited for the modern world. . . ."

—Robert Scholes and Clifford Wulfman, from Chapter 4: "Modernism in the Magazines—The Case of Visual Art" in Modernism in the Magazines: An Introduction (New Haven: Yale University Press, 2010)